How Can I Increase My Instagram Engagement?
If you have an Instagram profile for your business, I can guarantee you’ve asked the question: how can I increase my audience engagement on Instagram? There are articles about this all over the internet (you can read some of mine here!) and services like Social Curator that help answer the question. Business owners whose customers are on Instagram are going to consider it a top priority to maintain high engagement, so this question is valid - and to be honest, the answer is always changing!
You know that social media is an ever-changing entity, with new platforms and terms and methods popping up all the time, not to mention the influence of outside events and society. What I can say confidently is that in 2022, the best way to increase Instagram engagement is:
Create engaging Instagram reels
My guess is that most of you are not surprised by this, but you might be slightly afraid - and I understand that completely! To be honest, Reels are not my favorite piece of content to create, and I have a hard time forcing myself to do it. Yet every time I do, I realize how much it pays off in engagement.
The key here is the engaging part, though. Anyone can create a reel easily - but as with any other social media post, boring content will beget less interaction, both now and in the future. Do not post a reel simply for the sake of checking it off your list, and I would certainly advise against uploading a regular video as a reel for the sole purpose of boosting engagement. Yes, Instagram favors reels, but users favor fun or compelling content, and they will quickly signal their disinterest by not finishing what you created if it doesn’t fit their entertainment criteria.
In my opinion, one of the best resources that will show you how to create engaging Instagram reels is Jasmine Star’s Instagram profile, where she uses reels to share best practices, tips, and even music that will make your next reel easier and more engaging. Check out the videos she’s shared, then go create one of your own - just make it a good one!