Over time, all of us have dealt with customers who, for one reason or the other, were unhappy at the end of our transaction. Maybe they weren’t a great fit in the first place, or maybe something went wrong that was out of your control. Of course, sometimes we make mistakes - we’re all human, after all! - and the experience was objectively negative for everyone involved.

It’s not a great feeling when that happens, and it’s even worse when those particular customers decide to add a negative online review to your Google or Yelp profile. The bad news is that it’s there forever (unless the review is truly spam), and future potential customers will be able to see exactly what went wrong, whether true or not.

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