What's New with Google in 2022

Every year things change, in the world and marketing, at a faster pace than we can often handle. This has always been true, but we have noticed these huge upheavals more after 2020 and the year the whole world turned on its head. Now it seems we are hyper-aware that there are countless factors beyond our control, and this is particularly the case in the online world.

Last year Google announced some upcoming changes, and took the unusual stance of giving no definite date for the changes, instead gently breaking us into the idea of how the online world would shift in regards to Search Engine Optimization. These announcements generally happen with changes imminent, so having time to prepare was a luxury in this case. Now the changes are here, so it’s important to take stock of where you and your business are as they take effect.

I pulled from Google’s own announcement and this detailed article from Moz to break down the new Google trends in 2022. They include:

Can I Reach Page 1 of Google?

If there’s one question relating to SEO that gets asked frequently and consistently, it’s this: how can I reach page 1 of Google - and is it even possible? There’s good reason for business owners to ask it. Depending on the source, a good 90% (at minimum) of traffic comes from page one, and few people even make it to page 2, let alone continue to look through pages of search results.

Google, which is prioritizing user experience even more this year, wants you to find the answers to your questions and the solutions to your problem without navigating to another page, or even sometimes without scrolling down! So, as a marketer, it’s good to wonder if you can reach the almighty first page of Google so you can attract the most customers possible.

Reaching page 1 of Google is part of my success story.

The Most Important Data in Google Analytics

Almost all of us have installed Google Analytics on our website, or have a built-in analytics tool that we can use to look at website stats and track trends from month to month and year to year. The problem, however, is that almost none of us know exactly what to do with the information - or even what to look at in the first place. So which information is the most important in Google Analytics? Here are a few considerations…

Why Website Speed is Important for SEO

There are countless factors that go into good website search engine optimization (SEO), and my goal is to not only introduce you to a few of them, but also to explain exactly why they matter and what to do about it. In this blog, I’m covering why website loading speed matters for SEO and what you can do to both evaluate and improve your own website.

Why does it matter?
When I talk about SEO, I think it sometimes comes across that Google (or Bing or any other search engine) is the ‘bad guy’ waiting to penalize you for an unknown reason and choosing to reward other websites arbitrarily. That couldn’t be further from the truth!

Five Minute Marketing: How to Use Google Analytics

Google Analytics. It’s the thing every business owners knows they should be using, and probably has installed on their website, but when it comes to actually figuring out what in the world to look at in the crazy confusion of the dashboard, many of us stall out and close the window. Maybe it feels good to have Analytics installed, but if you don’t know how to use it, it’s not going to help you in the long run!

I can’t possibly cover every aspect of the Google Analytics dashboard in one blog post, but here is a five-minute tutorial on how you can start using it to better your business today.

Maria Grace, LLC
Online Marketing Solutions for Small Businesses
Hours of Operation: Monday-Friday; 8am-5pm

Copyright 2023 Maria Grace, LLC

Maria Grace, LLCOnline Marketing Solutions for Small BusinessesHours of Operation: Monday-Friday; 8am-5pm

Maria Grace, LLC
Online Marketing Solutions for Small Businesses
Hours of Operation: Monday-Friday; 8am-5pm