What's New with Google in 2022

Every year things change, in the world and marketing, at a faster pace than we can often handle. This has always been true, but we have noticed these huge upheavals more after 2020 and the year the whole world turned on its head. Now it seems we are hyper-aware that there are countless factors beyond our control, and this is particularly the case in the online world.

Last year Google announced some upcoming changes, and took the unusual stance of giving no definite date for the changes, instead gently breaking us into the idea of how the online world would shift in regards to Search Engine Optimization. These announcements generally happen with changes imminent, so having time to prepare was a luxury in this case. Now the changes are here, so it’s important to take stock of where you and your business are as they take effect.

I pulled from Google’s own announcement and this detailed article from Moz to break down the new Google trends in 2022. They include:

How to Improve Your Google Ads

It’s the age old question: how can you optimize Google Ads to get the most amount of qualified traffic while spending the least amount of money possible? Of course every account will have major differences: timing, budget, industry, keywords, etc., but there are a few things every advertiser can do to improve their performance while advertising on Google.

The first recommendation I would make is..

Google AdsMaria Grace PhotographyJanuary 10, 2022google ads, google ads mistakes, google ads tips, google help

The #1 SEO Factor in 2021

While I sometimes wish that Search Engine Optimization was a static factor and never changed, the reality is that Google and other search engines are constantly updating their algorithms. As the world around us changes (think about the advent of mobile-friendly websites!) and customer behaviors shift, it is actually a benefit to your search experience that the factors affecting SEO adjust to match over time.

I wrote about the Google algorithm changes in an earlier blog post, and as this starts to roll out, it’s becoming more clear that there is one factor this search engine giant is paying attention to more than anything else:

Can I Reach Page 1 of Google?

If there’s one question relating to SEO that gets asked frequently and consistently, it’s this: how can I reach page 1 of Google - and is it even possible? There’s good reason for business owners to ask it. Depending on the source, a good 90% (at minimum) of traffic comes from page one, and few people even make it to page 2, let alone continue to look through pages of search results.

Google, which is prioritizing user experience even more this year, wants you to find the answers to your questions and the solutions to your problem without navigating to another page, or even sometimes without scrolling down! So, as a marketer, it’s good to wonder if you can reach the almighty first page of Google so you can attract the most customers possible.

Reaching page 1 of Google is part of my success story.

The Best Marketing Advice for 2021

It’s the new year (finally) and, like many people, you probably have a list of goals, new habits, and lifestyle changes you want to incorporate for the new year. Even if you’re not a ‘new years resolution’ kind of person, there’s something about a calendar rolling over that makes everything feel fresh, like we have the chance to make some real changes and dream a little bigger. I know 2021 isn’t (yet) the huge relief we are all looking for, but there’s hope on the horizon…maybe, just maybe, things will be different this year.

Regardless of what happens in the area of health and government this year, it’s more important than ever to market your business effectively and efficiently, using your resources in the best possible way to amplify your message. As I think towards what this year will bring, my best marketing advice for 2021 is this:

The Best Way to Utilize your Google Business Page

First things first: if you don’t yet have a Google My Business page, click here and get yours set up now. Even if you aren’t a brick-and-mortar store (I’m not, either!), it’s extremely important for Search Engine Optimization AND for business in general to have your page set up. Once you’re done, come back here to learn exactly how to make the most of your Business page on Google.

Now that you have an official Google presence, here are ways to optimize your Google My Business page, increase your SEO, and earn new clients through this simple and free tool…

Why Website Speed is Important for SEO

There are countless factors that go into good website search engine optimization (SEO), and my goal is to not only introduce you to a few of them, but also to explain exactly why they matter and what to do about it. In this blog, I’m covering why website loading speed matters for SEO and what you can do to both evaluate and improve your own website.

Why does it matter?
When I talk about SEO, I think it sometimes comes across that Google (or Bing or any other search engine) is the ‘bad guy’ waiting to penalize you for an unknown reason and choosing to reward other websites arbitrarily. That couldn’t be further from the truth!

Changes to the Google Algorithm in 2021

If there’s anything constant about the internet, it’s that there will always be changes, and a battle for business owners is staying on top of what’s happening in the online world. The other constant of the internet is its importance, from search engine optimization to social media, and how marketing efforts today can drive sales for months and years to come.

Google just made a big announcement about some algorithm changes coming down the pipe in 2021 (read their official statement here). Before you get worried about how this will affect your website, one of the biggest notations they made is that there is no definite ‘launch date’ yet for this change - and when a date is set, it will be announced at least six months in advance.

So while you don’t need to take drastic steps today towards satisfying their new requirements, it’s important to keep the upcoming changes in mind as you think about the future of your online presence, especially if you’re thinking about investing in a new website or a Search Engine Optimization (SEO) overhaul. Here are the big highlights and takeaways from Google’s 2021 announcement…

Five Minute Marketing: How to Use Google Analytics

Google Analytics. It’s the thing every business owners knows they should be using, and probably has installed on their website, but when it comes to actually figuring out what in the world to look at in the crazy confusion of the dashboard, many of us stall out and close the window. Maybe it feels good to have Analytics installed, but if you don’t know how to use it, it’s not going to help you in the long run!

I can’t possibly cover every aspect of the Google Analytics dashboard in one blog post, but here is a five-minute tutorial on how you can start using it to better your business today.

Maria Grace, LLC
Online Marketing Solutions for Small Businesses
Hours of Operation: Monday-Friday; 8am-5pm

Copyright 2023 Maria Grace, LLC

Maria Grace, LLCOnline Marketing Solutions for Small BusinessesHours of Operation: Monday-Friday; 8am-5pm

Maria Grace, LLC
Online Marketing Solutions for Small Businesses
Hours of Operation: Monday-Friday; 8am-5pm