Search Engine Optimization is not a flashy, exciting topic. It’s technical, detailed, and requires a lot of work before you will be able to see or measure true growth. Once you do start to improve your SEO, it is a continual work in progress to stay at the top of the game.
The truth is, a lot of small business owners and creative entrepreneurs do not prioritize SEO, and I can completely sympathize with that sentiment. For most people who have other areas of expertise, it may seem above their heads and not worth diving into when the short-term gains are usually minimal.
On the other hand, I have seen firsthand how powerful SEO can be for a small business. When I first started my photography business in an area that was new to me, I worked on this side of my website…and when the growth finally came, it took off in ways I never would have expected. If you’re on the fence and wondering why SEO is important for your small business, here are 5 compelling reasons I would invest in it all over again:
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