Backlinks used to be the BIG key to good website SEO…until they got used and abused and were filled with spammers creating links in strange and unsafe places online just to improve search engine optimization. So, a few years ago, Google made some big adjustments to the importance of backlinks, among other things.

While they are no longer as essential as they used to be, quality backlinks are incredibly useful for your online presence for two reasons:

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