If you’ve been following me for any length of time, you know that blogging is at the core of my business, and I’ve been doing it for years. When I started out, I had no clue how to effectively use blogs to make money or attract new customers, so I just wrote about my life. Fast-forward to today, and it takes a lot longer to craft the perfect blog post…yet it’s 10x as effective as it was before I paid more attention!

Most business owners have no idea how to write an effective blog post, and I often see people writing just to write. While there’s nothing wrong with that (and YAY to those who are creating content regularly!), it’s simply not the best use of your time…and your blogs could be doing SO much more! Before you get started on your next blog, here are the 3 things you should do for every post you write - and I’ll tell you exactly why you should be doing them, too!