Posts in SEO
Five Minute Marketing: How to Use Google Analytics

Google Analytics. It’s the thing every business owners knows they should be using, and probably has installed on their website, but when it comes to actually figuring out what in the world to look at in the crazy confusion of the dashboard, many of us stall out and close the window. Maybe it feels good to have Analytics installed, but if you don’t know how to use it, it’s not going to help you in the long run!

I can’t possibly cover every aspect of the Google Analytics dashboard in one blog post, but here is a five-minute tutorial on how you can start using it to better your business today.

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The Most Basic Aspect of SEO | Five Minute Marketing

Now that you know why Search Engine Optimization is so important, your next thought might be, “So what do I do about it?” When I first jumped into the world of finding out about SEO, I was admittedly a little overwhelmed. It seemed extremely technical and a bit over my head. Although at first I felt like I would never understand it, and while there is always more I could learn, I can now confidently say I have a good grasp of the concepts and what it means for small businesses.

There are a lot of different ways you can invest time into improving SEO, but the most basic piece of improving your website for Google is simply content. This is both the copy (words) that are on your website and the new content you are producing and sharing online with your audience. Both are foundational elements to creating and maintaining a robust search presence. So let me break that down just a little!

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